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In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. millenio.co.uk Google My Business is the fastest-growing reviews site and offers the added bonus of better local rankings for high scoring businesses. There are countless other channels you can use too, including Facebook, Feefo and Trustpilot to name but a few